Media Literacy: Making Inferences/Interpreting Messages
1.2 interpret increasingly complex or difficult media texts, using overt and implied messages as evidence for their interpretations (e.g., identify the editorial positions of two different newspapers by comparing the selection of stories and the composition of elements [photos, images, text] on their front pages; identify the themes in a contemporary action movie or comedy and explain how these themes contribute to the popularity of the film;explain how standards of beauty are established in advertising)
Reading: Making Inferences/Interpreting Texts
1.5 develop and explain interpretations of increasingly complex or difficult texts using stated and implied ideas from the texts to support their interpretations Teacher prompts: “How does the information in the graphic influence your interpretation of the text?” “What do you think the author wants you to realize about the character’s decision in this scene? How is this information communicated?
LESSON PLANNING
Timeline - Download it here Timeline.rtf.....or see below:
Timeline
Lessons
Day 1
Introduction
1. Show images “What a family eats in a week”
2. Ask questions: What do they want you to think?
3. Homework assignment – Students choose a tv. commercial at home and come to school tomorrow ready to answer: Who made it? What do they want you to think? Sample Graphic Organizer.notebook stages poster2.pub Stages of Media Literacy poster (publisher file)
Day 2
(50 minutes)
Techniques
1. Share their tv commercial informally with the class
2. Teach camera techniques used to create advertising How Do They Make Things Look So Good.doc
3. Show a commercial to the whole class and they complete an organizer to show the techniques
Day 3
Advertising Appeals (part 1) Modeled
appeals.pdf
1. Showing each appeal with the commercial that matches Download the notebook files here
2. Discussion as each one is shown
3. Graphic organizer to create a graphic to visualize each appeal
(What is overt/explicit and what is implied/inferred?)
Day 4
(This lesson
will be
filmed)
Advertising Appeals (part 2) Shared
1. Match the picture with the appeal (accessing prior knowledge)
Martine's - match definitions for appeals words appeal activity.notebook
2. Drag and drop definitions
3. Analyse one commercial for appeals and techniques (think/pair/share)- students should probably make/have a t-chart to record during think/pair/share activity
4. Class sharing and record on smartboard chart (t-chart - appeals and techniques)
Day 5
Independent
1. Teacher will select 3-5 commercials to choose from
2. Students will watch a commercial and use their graphic organizer to deconstruct a commercial (t-chart)
3. Task: You have been hired by a company to choose an advertisement for them.
Based on a certain demographic use your t-chart to create a persuasive paragraph convincing your CEO which ad should be aired and why? Use the terms: overt, implicit, appeals, techniques in your paragraph.
Peer Review Questions
- What did your students use for your final presentation?
- Great balance between technology and paper/hands-on?
- How did you find the commercials on youtube? Did you let students search on youtube?
- great way to engage boys (creating ads)
- How did the students demonstrate their critical understanding of advertising techniques?
Critical Learning : Students will recognize and understand overt and implied messages
Lesson 1 Plan.docCurriculum Expectations:
Media Literacy: Making Inferences/Interpreting Messages
1.2 interpret increasingly complex or difficult media texts, using overt and implied messages as evidence for their interpretations (e.g., identify the editorial positions of two different newspapers by comparing the selection of stories and the composition of elements [photos, images, text] on their front pages; identify the themes in a contemporary action movie or comedy and explain how these themes contribute to the popularity of the film;explain how standards of beauty are established in advertising)Reading: Making Inferences/Interpreting Texts
1.5 develop and explain interpretations of increasingly complex or difficult texts using stated and implied ideas from the texts to support their interpretations Teacher prompts: “How does the information in the graphic influence your interpretation of the text?” “What do you think the author wants you to realize about the character’s decision in this scene? How is this information communicated?LESSON PLANNING
Timeline - Download it here Timeline.rtf.....or see below:Timeline
Lessons
Day 1
Introduction
1. Show images “What a family eats in a week”2. Ask questions: What do they want you to think?
3. Homework assignment – Students choose a tv. commercial at home and come to school tomorrow ready to answer: Who made it? What do they want you to think?
Sample Graphic Organizer.notebook
stages poster2.pub Stages of Media Literacy poster (publisher file)
Day 2
(50 minutes)
Techniques
1. Share their tv commercial informally with the class2. Teach camera techniques used to create advertising
How Do They Make Things Look So Good.doc
3. Show a commercial to the whole class and they complete an organizer to show the techniques
Day 3
Advertising Appeals (part 1) Modeled
appeals.pdf1. Showing each appeal with the commercial that matches
Download the notebook files here
2. Discussion as each one is shown
3. Graphic organizer to create a graphic to visualize each appeal
(What is overt/explicit and what is implied/inferred?)
Day 4
(This lessonwill be
filmed)
Advertising Appeals (part 2) Shared
1. Match the picture with the appeal (accessing prior knowledge)Martine's - match definitions for appeals
words appeal activity.notebook
2. Drag and drop definitions
3. Analyse one commercial for appeals and techniques (think/pair/share)- students should probably make/have a t-chart to record during think/pair/share activity
4. Class sharing and record on smartboard chart (t-chart - appeals and techniques)
Day 5
Independent
1. Teacher will select 3-5 commercials to choose from2. Students will watch a commercial and use their graphic organizer to deconstruct a commercial (t-chart)
3. Task: You have been hired by a company to choose an advertisement for them.
Based on a certain demographic use your t-chart to create a persuasive paragraph convincing your CEO which ad should be aired and why? Use the terms: overt, implicit, appeals, techniques in your paragraph.
Resources:
'Cinematic Techniques in Ads' used in Ads
Sample Graphic Organizer -- based on the understanding media website...took general questions - see discussion for my thoughts
Lower quality for Smart Notebook jooky.flv
Higher quality for a media player jooky.mp4
Lower quality for Smart Notebook Sun Fizz.flv
Higher quality for a media player sun fizz.mp4
SmartBoard Lesson words appeal activity.notebook
Gerry these are the Canadian Rules of Advertising:
http://www.media-awareness.ca/english/resources/educational/handouts/advertising_marketing/kids_advertising_rules.cfm
Similar to your Appeal this list is common Advertising gimmicks
http://www.media-awareness.ca/english/resources/educational/handouts/advertising_marketing/common_ad_strats.cfm
Link to David Booth's Critical Literacy Talk on Curriculum Services Canada http://speedstream.netro.ca/cscondfr/Oct5/David_Booth-Eng1.wmv
This might even be a better series http://www.curriculum.org/secretariat/november29.shtml
Ministry Proposal for Gains Literacy UGDSB Vers 2 Literacy .doc
Tech Coach Project Overview Tech Coach Gains Project.doc
TIPS Lesson Plan Template TIPS 2.0.doc
Tech2Learn Website for Smartboard Lessons http://www.tech2learn.wikispaces.com
Advertising Appeals http://taje.org/fortaje/PDF/appeals.pdf
Media Questions http://www.understandmedia.com/art10.htm
Best/Worst Commercials http://www.splicetoday.com/consume/the-best-and-worst-commercials-of-2008
Stages in Media �27�http://www.media-awareness.ca/english/teachers/media_literacy/what_is_media_literacy.cfm
Media Education http://mediaeducationlab.com/assignment-media-literacy
TV Smarts Videos http://mediaeducationlab.com/tv-smarts-kids
Some pratical tools for assessing media from eworkshop Grades 4 - 6
Mod32_Less_Plan_Text.pdf
Mod32_Med_Conf_Rec_Sht.pdf
Mod32_Med_Std_Tri.pdf
http://eduscapes.com/seeds/use/literacy.html (fabulous site for lots of different things...mostly tech or literacy related)
http://pbskids.org/dontbuyit/
http://home.olemiss.edu/~egjbp/comp/ad-claims.html
http://library.thinkquest.org/5704/
Peer Review Questions
- What did your students use for your final presentation?
- Great balance between technology and paper/hands-on?
- How did you find the commercials on youtube? Did you let students search on youtube?
- great way to engage boys (creating ads)
- How did the students demonstrate their critical understanding of advertising techniques?